Ideas for your next insurance press release

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The press release is not only a great way to get links to your blog or website, they are a great way to get insurance related news out to customers. Insurance agents do not have a huge presence on the internet just yet, so now is the time to get out there and get moving with online insurance marketing. If you think about it, insurance is one thing that almost everyone needs in one form or another. The market is huge with many different segments. Here are some ideas for press releases and also some tips on writing them if you choose to do one on your own.

A press release, in general, is used to grab the attention of an editor or reporter. It should demonstrate the timeliness or newsworthiness of a particular event, company, person, service, or product. These are always written in the third person, whereas other writing done online can be done in first person as in talking directly to the person reading. These should include a catchy headline and then the basic who, what, when, where, and why used in journalism and most writing endeavors. Look for basic templates and instructions before writing one on your own. You can find them online, usually for free.

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